Is my display or
promotion visible?
Confirms Display set up and builds a line of sight on return on investment.
Did it attract customers?
How do I tell my brand story?
Measure consumer engagement with product and provide phygital brand extension.
Is my display or
promotion visible?
- Confirms Display set up and builds a line of sight on return on investment.
Did it attract customers?
- Measure consumer engagement at purchase decision point.
How do I tell my brand story?
- Measure consumer engagement with product and provide phygital brand extension.
TapScan SET-UP manages and shares data tracking of execution and visibility of in-store displays and promotion.
Your retail team member scans an embedded TapScan code, follows display assembly and placement instructions, and uploads results to the TapScan SET-UP Scorecard.
TapScan Tasks:
- Confirm Display Arrival & Set-up
- Share Display Visuals
- Confirm Stock availability
- Compare Retail Execution across stores
- Manage 3rd party retail distributors and execution teams
- Track quality issues and concern
Background:
- Large investment in off-shelf display
- Little insight on distributors’ display execution
- Display required careful assembly and support of multi-case sales.
TapScan Tasks:
- Confirm Display Arrival & Set-up
Share Display Visuals - Compare Retail Execution across stores
Manage 3rd party retail distributors and execution teams
Instant Retail Intelligence:
- 30% confirmed assembly and display through photo confirmation.
- 30 states have engagements. The top five represent 50% of all engagements (CA, TX, WA, MA)
- Product cross-merchandising identified through photo submission
- Distributors were able to show how confirmed assemblies created peak performance
- Display activations tracked by early, on-time, or late based on the program “go live” date
TapScan CHECK-IN tracks consumer interaction with instore displays and promotions.
TapScan Tasks:
- Count consumer engagements and impact of brand messaging
- Educate on usage
- Compare Retail Execution performance across the chain retail or verses other retailers
- Compare and contrast: promotion, language or brand message versions
- Compare activity across stores and formats, time of day
Background:
- Pandemic environment created new category needs for tech-heavy products such as thermometers.
- Medical device company created displays for a touchless educational experience.
- 11 unique product experiences in retailers across 14 countries.
TapScan Tasks:
- Compare program performance metrics
Compare retailer compliance (display activation and placement)
- Monitor consumer interaction performance rate
TapScan CHECK-IN Scorecard:
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In total 22 different shopper languages engaged the experiences: Top 5 languages engaged 31% English; 30% French; 15% Swedish; 15% Other; 11% Italian.
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Ranked performance by region and store
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High consumer engagement and a desire for information from retailers
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50% of engagements took place in the afternoon
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No engagement (red) is an indicator that the display:
TapScan DEEP-DIVE monitors engagement of messages on products or packaging when a customer scans TapScan tags and engages targeted brand information options.
- Deliver product info: recipes, extended nutritional information, how it’s made, ingredient origins and traceability, sourcing at point of use
- Count consumer engagement versions with on-product code
- Confirm engagements by customer, format (language, time of day), in-store vs. out-of-store
- Compare, contrast and rank brand message versions
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Bayer launched new product that had a significant learning curve for customers:
- 2 supplements (fiber and inulin) in new format (gummy)
- Store Display and product neck tags were supported with a TapScan program that explained benefits of a brand-new product
TapScan Tasks:
- Compare customer engagement in formats: Mass Merchant vs. Drug Store
- Compare education engagements: In-store vs out of store
TapScan DEEP-DIVE:
- 70% of shoppers engaged with promotional video
- 73% of shoppers shared location
- 42% of engagements occurred in the first month of the program launch
- QR code scans outperformed NFC tap engagements by 87%
