Every Consumer Deserves to Feel Like Your Brand Was Made for Them.
TapScan makes it possible, detecting key elements in context at the physical touchpoint and delivering a completely different brand experience to consumers, automatically, from a single code.
Where Brand Touchpoints
Lose Value.
Organizations invest heavily in packaging, displays, signage, media, service materials, and campaign assets, but once those touchpoints are in market, it can be difficult to know what was delivered, what was experienced, and what actually drove action.
From Static Touchpoints to Measurable Experiences.
TapScan connects physical touchpoints to adaptive digital experiences that deliver the right content based on language, location, product, retailer, campaign, time, or user need. Each interaction creates measurable data, helping teams understand which touchpoints are working, where engagement is happening, and how to improve future performance.
The Right Experience.
Every Time. Everywhere.
TapScan’s dynamic experiences adapt content in real time by retailer, region, day, time, language, and more, ensuring every interaction feels personal and relevant. Your audience sees the right message, in the right moment, everywhere your organization connects.
Influence the Moment. Learn From the Outcome.
TapScan's platform enables brands and retailers to deliver the right content from every physical touchpoint, adapting experiences by language, product, location, retailer, campaign, time, user need, or stage in the customer journey. From one code, teams can support multilingual audiences, localize content by market or store, guide shoppers and consumers to the right experience, and measure which touchpoints are driving engagement and ROI.
Drive Smarter Engagement
Deliver relevant product information, offers, education, or campaign content based on the user's real-world context (at point of sale or point of use).
Remove Friction at the Point of Action
No app downloads. Users scan and engage instantly from packaging, signage, displays, media, or support materials. Data stored on cloud.
Measure What Happens in Market
Track engagement by product, location, language, campaign, time, and channel to understand performance across stores, regions, and audiences.
Turn Engagement Into Intelligence
Use real-world interaction data to optimize campaigns, improve content, support sales teams, and make smarter business decisions.
Is Your Product Packaging ready
for GS1 Sunrise 2027?
GS1 Sunrise 2027 is advancing retail toward 2D barcodes that support checkout and connect customers to digital product information through a single code. TapScan’s Dynamic Product Information turns that connection into an ongoing channel for communication and insight.
Deliver product details, recall notices, and content tailored by market and language, all updated without reprinting packaging.
Learn from engagement before and after purchase to inform content, campaigns, and customer support decisions.
Maintain brand consistency, accommodate retailer guidelines, and adapt to evolving regulatory requirements with ease.
GS1 Sunrise 2027 is a global industry initiative for retail checkout systems to scan and process both traditional 1D barcodes and the migration toward GS1-enabled 2D barcodes starting in 2027.
A GS1-enabled QR code can connect a product’s established identity to both a checkout transaction and a digital experience:
When Scanned at Checkout
The code carries the product's GTIN, allowing retail systems to identify the product and process the purchase.
When Scanned with a Phone
The same code connects shoppers and consumers to relevant product information, brand content and digital experiences at the purchase decision point or the point of use.
This gives packaging a digital layer that can provide more information than will fit on a label. A brand might use it to share product, ingredient or nutritional details, storage and handling instructions, sustainability information, or guidance tailored to a particular market or language. The brand can update the content or destination over time without changing the printed code.
The code is only one part of a connected experience. What people see depends on the information, systems and content linked to the product identity. For example, the QR code alone does not create product traceability. Batch- or lot-related notices require the relevant identifiers and connected data to be available. Sunrise is an opportunity to plan both the barcode transition and what the code can make possible for customers.
A 2D barcode can make your product packaging work harder by supporting retail checkout and giving customers a direct way to access digital information. It adds a digital layer without requiring every product detail or update to fit on the physical label.
That can be especially useful when you sell across markets, need to communicate in multiple languages, or want product information to stay current after packaging is printed. A GS1 Digital Link QR code connects the product’s identity to an online destination, so the package can remain in circulation while the information behind it is refreshed.
To get started, identify the products you want to prepare, confirm their GS1 product identifiers, and consider where a QR code could fit within your package design. The code should be easy to find and scan, and the experience should give customers a clear reason to use it.
TapScan can help you assess the opportunity for your products and plan a practical path from your current packaging to connected packaging.
TapScan works with your team to plan how GS1-enabled 2D barcodes can fit into your packaging and customer experience program. We begin by understanding your products, business goals, audiences and current workflows. Together, we determine what information customers or retail partners should be able to access, which product details and destinations need to be connected, and a rollout approach that works best for your business.
We’ll also work through how the experience should be delivered, such as whether content needs to vary by product, market, language, location or audience. Your team or agency can lead the strategy, design and content, while TapScan manages the dynamic delivery behind the code. If you need support creating the digital experience itself, TapScan can also help develop product experiences and informative webpages.
TapScan can work with you on rollout logistics, integrations, timelines and what success should look like for your team. A custom demo using one of your products can make the opportunity concrete and help inform the plan.
Once the program is defined, TapScan supports the transition through three steps:
- Connect: Create branded QR codes using GS1 Digital Link and connect them to the appropriate product identities, data and destinations.
- Deliver: Direct each scan to the relevant information or experience based on the product and scan context.
- Learn and evolve: Measure engagement and update content, destinations or delivery rules over time without reprinting packaging.
Let TapScan manage the experience,
or subscribe to our resolver platform and manage it yourself.
Know What’s Happening. See What Needs Action.
TapScan gives teams real-time visibility across stores, products, assets, service workflows, supply chain touchpoints, and locations. Instead of relying on manual updates, disconnected reports, or assumptions, TapScan creates a digital record of real-world activity so teams can verify execution, track issues, improve traceability, and protect ROI.
See Every Activation Live
Know where campaigns, displays, signage, and assets are active across every location, without waiting for reports, spreadsheets, or field updates.
Verify Execution with Proof
Capture photo validation, location data, timestamps, and completion records to confirm that every activation happened as intended.
Identify Gaps Before They Cost You
Instantly uncover missing assets, execution failures, compliance issues, and rollout inconsistencies while there’s still time to fix them.
Turn Execution Into ROI Intelligence
Use live execution data to act while programs are in market, improve operational efficiency, reduce waste, and understand which assets, stores, regions, and campaigns drive results.
Built by brand experts, backed by experience.
TapScan was founded in 2018 as part of Ahead of the Curve Group. Co-founders Terry Dennis and John Snow are former leaders in brand marketing, design, and global customer packaging, with decades of experience at CPG companies including Nestlé and Unilever.
That experience shaped what TapScan is today. We’ve built a dedicated team to close the gap brands are facing, turning everyday touchpoints into adaptive experiences and actionable accountability that brand teams can stand behind.
What We Believe In.
Insight Over Assumption.
We dig into what's actually happening at the touchpoint, not what people think is happening.
Collaboration Drives Results.
The best work happens when brand, agency, and field teams build on the same shared signal.
Always Be Evolving.
We don't stand still. Every campaign teaches us something, and every next one is sharper for it.
Helpful answers about onboarding, program execution, insights & more.
TapScan operates through three connected systems: TapScan Accountability, TapScan Experience, and TapScan Ecosystem (Enterprise), giving organizations a more complete, real-time view of execution, engagement, and ROI.
TapScan connects physical and digital moments using simple scannable entry points like QR codes and NFC tags. When someone interacts with a TapScan-enabled asset, the platform tracks performance in real time and delivers the right experience or content based on language, location, retail environment, and program goals.
Programs are configured with a TapScan representative to ensure the experience, reporting, and validation logic align with your objectives.
- Asset execution, placement, and quality
- Shopper and consumer experience delivery
- CPG engagement performance (by market, store, distributor, rep, or channel)
- Customer-service or support workflows
- Product transparency, traceability, and batch-level verification
TapScan provides a live, real-time picture of compliance, performance, and ROI across markets, without requiring hardware, apps, or operational changes.
TapScan is not a static QR generator. It is a dynamic activation-intelligence system built to make shopper marketing, supply chain transparency, and consumer engagement measurable, comparable, and actionable.
TapScan works wherever you need it, with capabilities optimized for retail, brand, supply chain, B2B, and customer-service workflows.
- Displays, racks, bins, case cards
- Price promotions, shelf talkers, wobblers
- On-premise POS, menus, table tents, bar kits
- Product packaging and limited-time labels
- Ingredient and material sourcing visibility
- Origin and provenance verification for any product type
- Batch, lot, and production-run identifiers
- FSMA 204 and compliance-ready traceability records
- Facility, distributor, and retailer handoff validation
- Quality assurance checkpoints
- Sustainability, ethical sourcing, and transparency narratives
- Digital ledger view of product movement end-to-end
- Pamphlets, sell sheets, trade show materials
- Distributor and retailer one-pagers
- Sales decks, outbound sales collateral, QR on business materials
- Broker/partner enablement programs and portals
- Product packaging or inserts linked to support journeys
- Returns, credits, and issue-reporting flows
- Warranty registration and claim journeys
- Help-center articles, FAQs, and ticket intake forms
- Escalation paths for field reps, distributor teams, or key accounts
- TV screens, digital media, print ads
- Tasting events, sampling stations, in-venue activations
- Loyalty and membership enrollment
- Customer onboarding, care-guide delivery, and “how-to” content
Build intelligence (actionable performance data) and update interfaces and touchpoints in real time — no redeployment required — from first impression through auto-deployed follow-up support.
TapScan surfaces real-time, actionable insights across the entire program lifecycle; connecting execution, engagement, product movement, and brand performance directly back to program goals.
TapScan reveals what is happening at retail and across field execution in real time, including:
- Which displays and assets were actually activated by store and retail chain
- Photo-verified asset execution, quality issues, and damage impact mapping
- Leaderboards by distributor, sales rep, chain, and store
- Compliance rates over time, by program, and by asset type
TapScan measures how consumers and shoppers interact with your brand and experiences:
- Asset and campaign performance by market, store, campaign, or channel
- Engagement patterns by language, location, and time of day
- Behavioral signals tied to program goals and conversion paths
TapScan provides visibility into product flow, sourcing, and transparency:
- Verified movement from supplier → distributor → retail
- Batch- and lot-level traceability aligned with FSMA 204
- Data supporting authenticity, origin, provenance, and sustainability narratives
These insights create a measurable link between what you invest, what happens in the market, and what delivers results. Giving brands a new, higher level of visibility and ROI clarity that has previously been impossible to capture.
Yes. TapScan is designed as a lightweight, API-ready layer that integrates with:
- CRM systems (Salesforce, HubSpot)
- Distributor data feeds
- Retailer data portals
- ERP and inventory systems
- Loyalty and membership platforms
- Supply chain and traceability databases
You can also export raw data or connect TapScan to BI tools like Power BI, Tableau, or Looker for deeper analytics. Integration can be as simple or as advanced as your team prefers, TapScan adapts to your existing ecosystem.
RFID tracks physical movement using specialized tags and scanning hardware. TapScan tracks activation, engagement, and compliance using universally accessible QR identifiers.
- Automates inventory counts
- Tracks pallets/cases inside warehouses
- No hardware needed; anyone can scan with a smartphone
- Tracks execution, shopper engagement, and digital experiences
- Delivers consumer-facing content instantly
- Works in retail, on-premise, supply chain, and media environments
- Cost-effective and scalable to millions of units
Where RFID stops at logistics, TapScan extends into real-time marketing intelligence, behavior insights, and consumer experience delivery.
Many organizations use a combination of tools unify product flow with activation and engagement performance.
An NFC tag (Near Field Communication tag) is a small chip that allows a smartphone to interact with an object simply by tapping it. Unlike QR codes, which must be scanned with a camera, NFC tags trigger an action automatically when a phone is brought close to them (no app, battery, or power source required).
- Product information and authenticity checks
- Tap-to-open digital experiences
- Retail displays and on-premise activations
- Smart packaging and brand storytelling
- Contactless menus or support journeys
- Loyalty, membership, or sign-up flows
With TapScan, NFC tags work the same way as QR codes: they act as digital entry points that instantly connect a physical item to a live, trackable experience. TapScan captures performance data, verifies execution, and delivers the right content based on language, location, and program goals.
NFC tags make physical items “tap-enabled,” creating seamless, instant interactions that TapScan can track and measure in real time.
No, TapScan is not a marketing agency.
TapScan is an intelligence and experience delivery platform. Agencies often partner with TapScan to add measurement, accountability, and adaptive experience delivery to their creative and field execution programs.
Agencies or brands create the assets; TapScan is the digital layer that unifies execution verification, measures performance, and delivers the engagement experience in context (by day, time, language, and location).
Most organizations can launch TapScan within 2–4 weeks, depending on:
- The number of programs or network complexity
- Whether custom UX or APIs are needed
- Context capability adds (customization by day, time, location, language)
- How many people and or partners, distributors/vendors need onboarding
Pilot programs can be activated in days. Enterprise rollouts can be phased regionally, nationally, or globally. TapScan is built to scale quickly with low operational lift.
TapScan supports all brands and organizations that need live data visibility, compliance, experience delivery performance, including but not limited too:
- CPG
- Beverage Alcohol
- Retail
- Foodservice
- Supply Chain (Food Safety & Traceability)
- Media, Sports & Entertainment
- Agency’s
- Universities
- Banks
- Insurance
TapScan is ideal for teams that need to standardize communication (global-to-local) or brand-experience delivery, providing clarity, accountability, and measurable ROI across physical and digital touchpoints.