Whether your brand is in a doctor’s office or on the shelf at a grocery store, TapScan creates tailored programs for the health industry to help you track the performance of your marketing and merchandising initiatives.
Get instant insights into POS asset compliance and shopper performance at retail, and make real-time adjustments to your campaigns and promotions.
Whether your brand is in a doctor’s office or on the shelf at a grocery store, TapScan creates tailored programs for the health industry to help you track the performance of your marketing and merchandising initiatives.
Get instant insights into POS asset compliance and shopper performance at retail, and make real-time adjustments to your campaigns and promotions.
BAYER
Shopper Experience – URL Redirect
Bayer chose TapScan to run a program for their new product launch that had a significant learning curve for consumers: two supplements of fibre and inulin in a new gummy format. Store displays and product neck tags supported a TapScan program that explained benefits of the product. This program tracked the shoppers’ language preferences, compared the engagement with the store display versus the product neck tag, and tracked engagement with the digital experience both in-store and out-of-store.
PURITY-IQ
Custom Shopper Experience – Trust Mark
The Interactive TapScan Certification Mark Experience gives consumers detailed insights into Purity-IQ’s ‘Certified Authentic’ program. It showcases brand-certified products and ingredients, shares the brand story, and tracks consumer interests within the experience. It explains the journey to certification, includes a link to the science behind the testing protocol, and highlights the product’s benefits. Additionally, TapScan measures shopper engagement with the product’s packaging and point-of-sale materials.
BRAUN
Custom Shopper Experience
The pandemic environment created new category needs for tech-heavy products. TapScan and Braun developed displays for a touchless educational experience, showcasing 11 unique products across retailers in 14 countries. TapScan‘s tasks in this initiative include providing product education at the point of sale (POS), comparing performance metrics of multiple products and POS locations, evaluating retailer compliance in terms of display activation and placement, and monitoring the rate of consumer interaction with the displays.
BAYER
Shopper Experience – URL Redirect
Bayer chose TapScan to run a program for their new product launch that had a significant learning curve for consumers: two supplements of fibre and inulin in a new gummy format. Store displays and product neck tags supported a TapScan program that explained benefits of the product. This program tracked the shoppers’ language preferences, compared the engagement with the store display versus the product neck tag, and tracked engagement with the digital experience both in-store and out-of-store.
PURITY-IQ
Custom Shopper Experience – Trust Mark
The Interactive TapScan Certification Mark Experience gives consumers detailed insights into Purity-IQ’s ‘Certified Authentic’ program. It showcases brand-certified products and ingredients, shares the brand story, and tracks consumer interests within the experience. It explains the journey to certification, includes a link to the science behind the testing protocol, and highlights the product’s benefits. Additionally, TapScan measures shopper engagement with the product’s packaging and point-of-sale materials.
BRAUN
Custom Shopper Experience
The pandemic environment created new category needs for tech-heavy products. TapScan and Braun developed displays for a touchless educational experience, showcasing 11 unique products across retailers in 14 countries. TapScan‘s tasks in this initiative included product education at the point of sale (POS), comparison of performance metrics of multiple products and POS locations, evaluation of retailer compliance in terms of display activation and placement, and monitoring the rate of consumer interaction with the displays.
Shopper Engagement / Province
Shopper Engagement / Retailer
Video Views / Completion
Engagements / Language
All example data is hypothetical, and not indicative of specific client work; categories and labels are based on past projects, but all metrics have been altered
to ensure confidentiality.
Shopper Engagement / Province
Shopper Engagement / Retailer
Video Views / Completion
Engagements / Language
GET IN TOUCH WITH US
Together, let’s build your next marketing campaign and unlock the value of your data
by providing instant retail intelligence.
GET IN TOUCH WITH US
Together, let’s build your next marketing campaign and unlock the value of your data by providing instant retail intelligence.
