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Turn Real-World Touchpoints Into Real-Time Digital Experiences.

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Brands Activated

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TS_Client_Fire
TS_Client_FireTV
TS_Client_Blink
TS_Client_Ring
TS_Client_Marshall
TS_Client_Braun
TS_Client_PIQ
TS_Client_Beatbox
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TS_Client_Rancho
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TS_Client_Bread

Why Most Messaging Often Falls Short.

Organizations routinely deploy static content, displays, packaging, media signage, and service touchpoints hoping to make an impact.  However, without live visibility like real-time monitoring or feedback systems, it’s impossible to know if those moments were delivered, experienced, or effective.

Every Static Touchpoint, Now a Dynamic Connection.

We address the limitations of blind, one-way messaging by integrating key physical touchpoints with digital experiences. This approach facilitates context-specific, two-way communication directly at the point of interaction.

Merchandise Displays
In Store Signage
Product Packaging
Billboards
Print Media
Social Media Advertising
Television Advertising
Trade Show Booths
Support Materials
& More Custom Solutions

Contextualized Messaging to Meet Every Moment.

TapScan’s dynamic experiences adapt content in real time by retailer, region, day, time, language, and more, ensuring every interaction feels personal and relevant. Your audience sees the right message, in the right moment, everywhere your organization connects.

We enable delivery of meaningful, customized brand experiences in context.

In-Store Marketing.
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Product Packaging.
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Trade Shows & Events.
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Real Estate Marketing.
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In-Store
Marketing.

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Product Packaging.

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Trade Shows & Events.

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We validate marketing assets are live, engaged, and driving value.

Beer, Wines & Spirits.
View Case Study
Snacks & Confectionery.
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Beer, Wine & Spirits.​

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Snacks & Confectionery.

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Adaptive Strategies Built Around Your Business.

Unlock a deeper understanding of ROI with systems tailored to your unique context, customers, and culture.

Ready to bring your touchpoints to life?

Book a demo or drop us a note — we’d love to show you how TapScan can turn every interaction into insight.

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In-Store Marketing Case Study.

Industry: Smart Televisions
Locations: Major Retailers Around North America

The Problem

Shoppers often struggle to understand the differences between product models when browsing crowded electronics displays. Packaging alone could not communicate the full value, features, or compatibility shoppers cared about most. The brand needed a clear way to guide confident decisions directly at the point of purchase.

The Solution

TapScan supported permanent in-aisle displays with branded QR access to quick product guidance. Shoppers could easily explore helpful information in their preferred language and compare models based on what mattered to them. The experience also included direct links to retailer websites to support an efficient path to purchase online or in store.

The Outcome

The activation enhanced shopper confidence and engagement while providing the brand with visibility into how displays were performing across retailers and regions. Insights into interaction patterns, language preferences, and product interest helped inform ongoing optimization and future merchandising strategy.

The visualized data shown here is for illustrative purposes only and does not reflect actual client performance metrics or proprietary information.

Product Packaging Case Study.

Industry: Organic Food Extracts
Locations: Major Retailers & Online Marketplaces Around The World

The Problem

The supplement space is crowded and not always honest. Even though the company used Purity-IQ to certify quality and authenticity, packaging couldn’t explain the rigorous testing or what the certification meant. Consumers were left guessing. 

The Solution

Each product was paired with TapScan code a scannable, on-pack experience that delivered proof. Customers could instantly access ingredient traceability, testing protocols, and the value behind the Purity-IQ mark. The brand gained visibility into what shoppers were engaging with and when. 

The Outcome

Trust became tangible. Consumers had verified information at their fingertips. The brand turned every package into a direct channel for transparency backed by real-time data and measurable credibility. 

The visualized data shown here is for illustrative purposes only and does not reflect actual client performance metrics or proprietary information.

Events & Tradeshows Case Study.

Industry: Health & Beauty
Locations: Major Events In Canada

The Problem

The brand was launching a new product across targeted events in Canada but lacked a scalable way to capture leads, gauge brand engagement, or track event success. Staff couldn’t collect sign-ups quickly, the multilingual environment added friction, and there was no clear visibility into performance. To convert over a million impressions into measurable ROI, the brand needed visibility by event, location, and language while building long-term customer value. 

The Solution

TapScan delivered a frictionless, high-conversion experience across the booth and supporting event materials through a branded, event-specific QR. Attendees could sign up instantly in their language, redeem a giveaway, and seamlessly enter the brand’s digital ecosystem. TapScan also instrumented multiple touchpoints—booth displays, printed collateral, and roaming signage—to measure which assets generated the strongest engagement (B2B & B2C channels) 

The Outcome

The activation transformed high-traffic events into measurable brand engagement, providing clear visibility into leads captured, sign-up performance, and attendee behavior by event, location, and language. TapScan delivered the scalable data framework the brand lacked—showing which touchpoints drove the strongest conversion, where engagement peaked, and how effectively the new product launch resonated across Canada. This allowed the brand to quantify ROI for each event, validate investment decisions, and build a repeatable model for driving long-term customer value across future campaigns. 

The visualized data shown here is for illustrative purposes only and does not reflect actual client performance metrics or proprietary information.

Real Estate Marketing Case Study.

Industry: Residential Real Estate
Locations: Marketing Material & Property Listings/span>

The Problem

Realtors invest heavily in physical marketing including yard signs, flyers, postcards, and pop-by gifts, yet struggle to understand what actually drives buyer interest. Traditional methods provide little visibility into which campaigns perform best, which listings attract serious attention, or when and where prospects are engaging. Capturing high quality leads at the moment of peak intent is difficult, and separating real opportunities from low value inquiries adds friction to the sales process.

The Solution

Realtors using TapScan have transformed their marketing by deploying scannable QR experiences across all their physical assets. Each campaign and listing was assigned a unique TapScan code, allowing Realtors to compare performance across their marketing campaigns and across individual listings.

 

When prospects scanned, they were taken to a personal hub that consolidated the Realtor’s full digital presence including listings, contact options, and brand information into a single, frictionless experience. TapScan’s secure data platform provided safer lead generation by validating where engagement occurred and verifying email and phone details during form submission, ensuring only legitimate, high intent leads entered the pipeline.

The Outcome

The activation converted traditional real estate marketing into a measurable, data-driven growth channel. Realtors gained clear visibility into which campaigns resonated, which properties generated the strongest interest, and where buyer engagement was highest.

 

Lead quality improved significantly through built-in verification, personal branding was strengthened through a unified digital presence, and future marketing decisions became smarter, faster, and more profitable.

The visualized data shown here is for illustrative purposes only and does not reflect actual client performance metrics or proprietary information.

Beer, Wine & Spirits Case Study.

Assets Disposable Merchandising Displays
Locations: Major and Independent Retailers Around United States 

The Problem

This beverage brand was rolling out a seasonal merchandising campaign across major and independent retailers but had no reliable way to verify that displays were being executed correctly or consistently. Field teams set up creative, disposable displays, yet the brand lacked real-time visibility into participation, compliance, or quality across locations. Without accurate activation tracking, the team couldn’t measure campaign success or run a performance-based incentive program with confidence. 

The Solution

TapScan delivered a mobile experience accessed through custom communication touchpoints, enabling distributors to quickly confirm asset setup, upload photo proof, and share notes directly from the aisle. The solution provided clear visibility into activation success across major chains and independent retailers, while supporting cross-brand reporting within the portfolio. Every submission was verified, time-stamped, and accurately tied to the correct brand, location, and campaign—creating a unified, reliable view of seasonal execution. 

The Outcome

The program delivered real-time visibility into how quickly seasonal displays were executed across major chains and independent retailers, revealing participation levels, display quality, and case activation. Cross-brand reporting enabled teams to share insights for joint investment initiatives, identify top-performing assets, and understand which field teams drove the highest engagement. This clarity validated the ROI of the seasonal campaign, strengthened field accountability, and provided actionable intelligence to refine activation structures and optimize future multi-brand deployments ultimately contributing to increased sales. 

The visualized data shown here is for illustrative purposes only and does not reflect actual client performance metrics or proprietary information.

Snacks & Confectionery Case Study.

Assets Disposable Merchandising Displays
Locations: Major Supermarkets Around The United Kingdom 

The Problem

This confectionery brand had limited visibility into whether semi-permanent merchandising displays were being installed correctly across participating retailers. Each setup required specific placement and assembly steps, but with installations happening nationwide, there was no consistent way to confirm accuracy or track completion in real time. 

The Solution

TapScan supported the rollout with a simple mobile experience accessed through a branded QR placed on each display kit. Field teams could scan to view step-by-step assembly and placement instructions, ensuring consistency across every installation. The same interface allowed quick confirmation of setup and photo upload once installation was complete. 

The Outcome

The program gave the brand live visibility into display execution across all participating stores. Real-time confirmation and photo documentation verified that assets were installed as intended, while the data collected helped the brand identify trends and improve future campaign planning and in-store execution. 

The visualized data shown here is for illustrative purposes only and does not reflect actual client performance metrics or proprietary information.