TapScan Accountability works with existing processes to validate that marketing assets are live, correctly placed, and executed as intended in the real world. It provides clear visibility into where assets are deployed, when they go live, and whether execution aligns with program requirements across locations, teams, and partners.

By replacing assumptions, self-reported updates, and manual checks with verified execution data, TapScan Accountability gives teams confidence that programs are running as planned. The result is a reliable, real-time view of execution that supports smarter decisions and stronger program oversight.

TapScan tracks execution by connecting assets to a simple, mobile confirmation flow used by the people deploying them. Execution teams, assemblers, or staff access TapScan through a code placed on supporting materials or discreetly on the asset itself, with no app download or custom programming required.

From there, they’re guided through a short, mobile-friendly workflow designed around your program requirements. Confirmation can happen automatically through the interaction itself, by answering tailored questions, uploading photo proof, or a combination of both.

Each interaction is time-stamped, location-aware, and tied to the specific asset and location, filling in the execution gaps that matter most to your business. This creates a reliable, real-world record of what was deployed, where, and how it was executed—without adding friction for field teams.

Yes. TapScan Accountability is built to support programs of any size and structure, from regional pilots to large, multi-market rollouts. The platform adapts to how your program is configured, not the other way around.

Whether assets are deployed across different retailers, geographies, execution partners, or timelines, TapScan can be set up to reflect those variations. Programs can be segmented by region, retailer, asset type, execution team, or campaign, while still rolling up into a single, unified view.

This flexibility allows teams to maintain consistency where needed, account for real-world differences in execution, and track progress across distributed environments using one tool for tracking the full campaign.

TapScan Accountability captures execution data directly from the field and organizes it into a clear, flexible reporting structure. This includes visibility into what assets were deployed, where and when execution occurred, and how consistently programs were carried out across locations and teams.

Insights are available through intuitive dashboards and reports within the TapScan platform, making it easy to monitor progress, identify gaps, and compare performance across programs. Because the data structure is adaptable, it can also be shared or connected into existing reporting frameworks and workflows your teams already use.

This ensures accountability data isn’t siloed, and can support broader analysis, planning, and decision-making across your organization.

Yes. Experience and Accountability programs can be run independently and are each designed to deliver full value on their own. When used together, they unlock deeper insight by connecting how assets are executed with how audiences engage.

Accountability confirms that assets are placed and maintained as intended, while Experience shows how people interact once those assets are live. Combined, these perspectives provide a clearer view of an asset’s lifecycle and serve as the ultimate performance measure for experience-enabled programs.

This helps teams better understand performance, identify opportunities, and inform future programs without changing how either program functions individually.